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New blue on recycling and separation products

We are introducing a new blue colour across our recycling and separation product range, creating a unified and more distinctive appearance for the magnetic separators of the Goudsmit Magnetics Group. Customers were introduced to this new visual identity for the first time at this year's international IFAT trade fair.

Since August, all our recycling and separation products that were previously finished in the lighter WAMAG blue or red have been coated in the new signature blue colour of the Goudsmit Magnetics Group.

This change will visually unify our product portfolio and strengthen the consistent perception of the Goudsmit Magnetics brand across markets and industries worldwide.

Within recycling product portfolio, anthracite grey remains the standard colour and is complemented by distinctive blue details.

For hygienic environments in food processing applications, our metal separation products are available in signal white combined with the new Goudsmit blue.

The colour is changing. The high quality, performance, and reliability you have come to expect from WAMAG and the entire Goudsmit Magnetics Group remain unchanged.

Naturally, we will continue to honour and accommodate individual customer agreements regarding custom colour requirements.

We believe that the new blue will contribute to even more effective magnetic separation solutions for both ferrous and non-ferrous metals across a wide range of product streams and industries.

Contact us to discuss your requirements.

 

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